An in-depth exploration of the buzzword of the moment, 'community'.
- Examining the economic, societal, cultural and business shifts that are driving it.
- The definitions of community (generative fandoms, subcultures, DAO's and more) with examples.
- How brands can tap in (15 case studies)
- How brands can build out (13 case studies)
- And a lot more besides...
The full unlocked PDF and an MP4 full length video version, inclusive of all films.