£575

Decoding Community

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Buy this

Decoding Community

£575
1 rating

An in-depth exploration of the buzzword of the moment, 'community'.

  • Examining the economic, societal, cultural and business shifts that are driving it.
  • The definitions of community (generative fandoms, subcultures, DAO's and more) with examples.
  • How brands can tap in (15 case studies)
  • How brands can build out (13 case studies)
  • And a lot more besides...
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The full unlocked PDF and an MP4 full length video version, inclusive of all films.

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