Decoding Community

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An in-depth exploration of the buzzword of the moment, 'community'.

Examining the economic, societal, cultural and business shifts that are driving it.
The definitions of community (generative fandoms, subcultures, DAO's and more) with examples.
How brands can tap in (15 case studies)
How brands can build out (13 case studies)
And a lot more besides...

The full unlocked PDF and an MP4 full length video version, inclusive of all films.

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