Decoding Community

An in-depth exploration of the buzzword of the moment, 'community'.

• Examining the economic, societal, cultural and business shifts that are driving it.
• The definitions of community (generative fandoms, subcultures, DAO's and more) with examples.
• How brands can tap in (15 case studies)
• How brands can build out (13 case studies)
• And a lot more besides...